Ch 10 Boeing Case Study Example | Topics and Well Written Essays - 500 words

Ch 10 Boeing - Case Study Example Various factors both internal and external lead to this downfall of Boeing in late 90’s and early this decade. Boeing has now managed to strike gold again with Dreamliner while Airbus stumbled. But both were troubled by poor outsourcing strategies. This essay tries to address factors during this phase. One of the main reasons for Boeing’s downfall was the financial problems in Asia which lead numerous orders being cancelled and postponed. Boeing took a very long time to anticipate the impact of economic conditions in Asia. If Boeing had anticipated the negative impact of Asian economy sooner, it could have prevented some of the problems that it confronted. It could have been well prepared and managed its production more intelligently which would help in avoiding losses. Boeing’s top management messed up big time and made disastrous calculations in the late 1990’s which caused huge losses to the company. They were too blind to look beyond their traditional strategy and were adamant to maintain the 60% market share. After their poor show the top management should have been fired and new management that would bring in fresh ideas should have been hired. This would help the company to attack the problem in a different way and come up with a better strategy. â€Å"Management worries too much about Airbus, and to hell with the stockholders†.