Case Study on McDonalds Example | Topics and Well Written Essays - 500 words

On McDonalds - Case Study Example The business model implemented has enabled the firm to consistently offer restaurant experiences that are relevant to the local customers and become part of the local communities. A swot analysis of McDonald’s is as below. McDonald has developed a very strong global grand and is highly ranked by Fortune Magazine in its category. It has also successfully portrayed itself as community oriented and socially responsible company that caters for the different cultures it serves. Strong global market presence is another key strength that is barked with the franchise business model that has made it easy to expand and manage the vast locations without much ease. The company’s location strategy also works for its business i.e. most stores are excellently located in parks, airports and Wal-Mart stores as well as other prime places. Its adherence to guidelines on safety of food and provision of nutritional information to its customers also helps in growing customer intimacy. A major weakness of McDonald’s has to do costs of doing business; it has to expend lots of money on training as a result of high staff turnover. It has also concentrated a lot on the fast foods such as burgers instead of the more healthier and organic food types. Its franchise model of operation also faces concerns to with quality as the different franchise owners may not offer the same level of quality. A concern to investors arises from the large variations in the company’s profits while its limited variation of seasonal foods impacts on customer confidence. McDonald’s therefore needs to address these weak points in order to maintain its brand recognition. Due its global position and the franchise business model the company has unique opportunity to further expand to every part of the globe. It can also grow its image by responding fast social changes and customer demands in terms of health. Its Wifi service